There's a great chance you're leaking patients thanks to the “One-and-Done” Fallacy, and it's all too common in the elective surgery space.

Fact is, prospective surgery patients reach out to your practice every day and fall right through the cracks, and you may not even know it.

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For example: Steve submitted a contact form on your website last Thursday. Your receptionist called him back 3 hours later to schedule an appointment, but Steve was in a meeting and couldn’t take the call. No one has followed up with Steve since. Lost a surgery.

Another example: Jenny completed the self-test on your website yesterday. Your phone team was tied up with triage calls, so no one was able to call Jenny until this morning. Jenny didn't recognize the number, so she didn't answer. Your phone person left a message, and archived the lead. Maybe Jenny will call back? Data shows most often, she will not. Lost another surgery.

And this is where the term “One-and-Done” comes from – Practices touch these prospects one time, then they're done with them. The problem is many of the people within the practice will take the “One-and-Done” approach – and simply give up after making one phone call, leaving one voicemail, or sending one email.

Sure your team is probably supposed to reach out immediately and continue following-up. But this takes manpower - effort, persistence and creativity. It takes time, a precious asset your sales team doesn't have to spare.

You run a busy practice. Your team is tied up with current patient activities. They don't have the time or bandwidth to follow-up with hundreds of leads in hopes of connecting with them.

You wish they did. You think they should. But that's not reality.

Meanwhile, Jenny and Steve and hundreds of other patients are making their way to your competitors' offices. Those were your patients. Your revenue. And your evangelists (once you changed their lives). But you lost them, simply because you don't have a system in place to connect with them immediately, follow-up incessantly, and schedule their appointments.

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But what if you could cut down 90% of the time and energy it takes to follow-up? What if you could automate nearly that entire process, so your team can focus solely on the "hot leads" who are ready to schedule... and you reap the benefits of booking more patients and doing more surgeries?

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This is the problem we set about to solve for our clients. And when we started looking at options, and the different ways of lead management, we realized there wasn't a great solution in the marketplace:

Spreadsheets - Some practices us a simple spreadsheet to track leads and follow-up. This is fine to see where your leads are coming from. But because the entire follow-up process is 100% manual, leads aren't contacted fast enough or frequently enough. The spreadsheet becomes a lead graveyard.

Enterprise CRMs like Salesforce - Some practices have invested in large, customized, integrated Customer Relationship Management platforms like Salesforce. SF is a great tool, but it's overkill for a lot of practices. If you can afford it AND you need it... awesome, do it. Most can't and don't. All the costs of Salesforce - access for each user, customizations, content creation, a consultant to manage the whole platform - can easily total five figures per month.

A Dedicated Staff Member to Handle Only Follow-Up - This is a great idea in theory. Can you even find anyone to hire right now? Even if you could, it's not cheap when you consider the cost of the salary and benefits. Plus, what about leads that come in at night? Or on weekends? Are you going to pay this person to be on call 24/7? And they still need vacation and sick days.

This is why we assembled Practice Growth Machine - the ideal solution for elective surgery providers like yourself. We're on call and working for you, 24/7. No sick days, no vacation, no health insurance. We're here to do one thing - engage prospects and turn them into patients on autopilot.